JJW TEAM
Jacob J. White – JJW Experience CEO and founder
Meet Jacob – a passionate and experienced ski coach, dedicated to shaping the next generation of elite skiers. With a lifelong love for outdoor sports and the mountains, Jaka has an unparalleled 27+ years’ experience in alpine sports. His unique blend of skills, knowledge, and mentorship is unmatched in the world of skiing.

Jacob J. White
JJW Experience CEO and founder
He is determined to achieve the most for himself and, by extension, everyone he trains.
Years of military training, mountaineering, coaching, fitness and nutrition, combined with a combat medical background, gives him the necessary experience to mold the next generation of competitive and recreational athletes with the proper guidance, instruction, and support. This includes teaching proper techniques, strategies, and tactics relevant to the sport.
After assessing the athlete’s existing skill level by identifying their strengths and areas of improvement, he designs personalized training programs that cater to individual or team needs.
Jacob is known for his ability to provide encouragement and motivation on and off snow by helping skiers stay focused and committed to their goals. He offers them constructive feedback to improve their performance, serves as a role model, demonstrates excellent skiing techniques, and fosters excellent sportsmanship in a supportive learning environment. If you are looking for guidance, expertise, and support throughout your skiing journey Jacob is the person for you.
His coaching philosophy is rooted in a personalized approach which is tailored to your unique strengths, areas for improvement, and goals. Through his services, you can expect:
Customized Training Programs: Crafting individualized training regimens meticulously designed to refine your skills, bolster physical prowess, and fortify mental resilience.
Strategic Planning and Goal Setting: In partnership with you, he will establish clear and achievable objectives, strategizing a roadmap that ensures your progress and success.
Performance Analysis and Enhancement: Thorough evaluation of your performance, identifying key areas for growth and implementing targeted strategies to amplify your strengths.
Constant Support and Accountability: Providing unwavering support, guidance, and accountability throughout your journey, ensuring consistent progress towards your goals.
Comprehensive Sport-Specific Expertise: Drawing upon years of experience and in-depth knowledge, he offers specialized training in technical skill development, tactical proficiency, analysis, and injury prevention.
Nutritional Support and Guidance: Alongside physical training, he provides expert nutritional advice and guidance, crafting meal plans tailored to your needs, supporting your energy levels, recovery, and overall performance.
Jacob is genuinely excited about the prospect of collaborating with you, leveraging his expertise to propel you towards achieving your athletic dreams. Your commitment and dedication, coupled with his guidance, will undoubtedly pave the way for remarkable accomplishments.
Please feel free to reach out to schedule an initial consultation, where we can discuss your aspirations in greater detail and tailor a plan that aligns with your ambitions.
JJW Experience – We do things differently!
PATRIK CVELBAR
Patrik is a 24-year-old skiing coach based in Slovenia, currently pursuing studies in Physical Education and Sports Training at the University of Ljubljana.
His journey in sports began with track and field, where he honed his skills as an athlete, followed by a dedicated stint as a soccer player.
Now, as a skiing coach, he brings a diverse athletic background to the slopes. Beyond teaching the intricacies of skiing, his passion lies in guiding young athletes to discover their potential – not only as great skiers but also as individuals with good values, integrity, discipline, work ethics, and a joyful outlook on life."
Once the head of the student organization at his faculty, where he acquired various lessons in logistics, business, and leadership, he also actively engages with the dean's cabinet, contributing to projects and further enriching his experience in academia and project management.
Furthermore, he is a valuable member of an experienced marketing agency, playing a pivotal role in the realization of various sports events. Notable collaborations include working with the National Olympic Committee, Red Bull events, various skiing brands, and the Slovenian Tourist Board national organisation "I Feel Slovenia " among others.
Equipment Guidance
Need help with your equipment? Jacob will give you advice on choosing the right skiing equipment, ensuring that it suits the skier's ability level and the type of skiing you're pursuing.